In this blog post, we are going to see the universal SEO strategy - "Link building". Instead of the usual spamming concept we encourage somewhat legit and more win-win strategy in link building. In my quest to win the SEO contest at IIIT Hyderabad for SEOContestAtIIITHyderabad keyword, I'm quite choosy in the way of link building and want to play safe.
So lets discuss..
What Not to Do:
Spamming is a strict no when it comes to link building. When you post a comment with links and the webmaster marks your comment as a spam then Google has your data(mail ID associated with that comment) and it could result in devaluation of your content when using that mail ID. Also the link that your posted could come under the radar of Panda or Penguin.
Google is working to release it own version of a commenting system just like disqus or Facebook comment system. And once its done and you get caught as a spammer, then its just easy catch for Google in its quest for quality content and fighting black hat SEO.
What Can We Do:
Google appreciates 1 quality link more than a several low quality links. In other-words getting a link from a site with PR5 is valued more than several links from PR0/1 sites.
But does it all have to be a Dofollow links? Actually Nofollow links also share link juice, but a dofollow link is better.
A link which contributes a considerable traffic to your site valued more, as it mean relevant and helpful/useful info for a keyword. So instead of 100s of invisible links, several traffic driving links are a great SEO.
To bring traffic, you have to write useful info which should help others and post a valuable comment in appropriate site where the users want help like Yahoo answers or other sites post seeking help. This is what I'm doing now to rank for SEOContestAtIIITHyderabad, answering in yahoo answers with my site url in source.
Other than that you can try making valid comments in wordpress installed sites which gives as option for entering website URL and commentluv installed sites. Mind you these links will not generate traffic but will help in PR.
So I'm doing all these 3 methods so that my site gets some valuable juice and eventually rank better for SEOContestAtIIITHyderabad. Adding to this, internal linking is also important, which gives you more control over the anchor text used to link among the posts.